DTLR Transformation

DTLR Villa
Philadelphia, PA

Watching a project for a major retail brand unfold comes with its own sense of satisfaction, but being trusted with its transition into an iconic flagship location is another level of gratification.

Initially, LDG was brought on to transform the location into a new Sneaker Villa store in 2014. After Sneaker Villa and DTLR, a similar urban lifestyle retailer, merged in 2017, LDG was entrusted with transitioning the location into a flagship store for the new brand.

LDG was trusted with multiple aspects of this important project, from establishing it as a Villa store to changing it over to DTLR to helping the company create their unique flagship look. Additionally, the Philadelphia area is a crucial market for the company and LDG was being relied on to deliver an exceptional finished product.


This location ended up becoming the particular high-end ‘look’ that the company is investing heavily in. A flagship store is integral to a company’s success because it acts as a showcase – it’s meant to draw customers into the brand, above just making sales.

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