Ashley Heinnickel

Chief Marketing Officer & Senior Vice President, Board Director

A seasoned, creative professional, Ashley brings with her the knowledge and experience of nearly 20 years building and executing strategic marketing and business initiatives across the software, education, transportation and AEC industries.

In her role, Ashley leads the Marketing and Communications department and is responsible for developing, implementing and monitoring strategies that drive growth and the demand for LDG services. She also leads the company’s Project Management Office that oversees the execution of strategic corporate initiatives. She joined LDG in 2018 after serving as Senior Director of Global Marketing for a Pittsburgh-based software company, where she was instrumental in scaling marketing teams, guiding corporate marketing, content design, communications and strategic planning efforts to support its four global entities. Ashley also has served in various leadership roles including Director of Marketing for Carnegie Learning and General Manager for Fundamental Labor Strategies.  

Ashley holds a Bachelor’s Degree in Business Administration from Westminster College and participated in the Leadership & Negotiation Academy for Women, conducted by Carnegie Mellon University’s Tepper School of Business, from 2015-16 and the American Society of Engineering Companies (ACEC) Senior Executive Institute from 2021-2023. She is active in her local community, from coaching her daughter’s basketball team to volunteering with her church.