Evolved. Elevated. Energized. LDG Launches New Visual Identity

From the day Larson Design Group was founded, we made a commitment to serving our clients, communities, and employees through dedication and ingenuity. We’ve held true to that commitment over the years, even as we’ve grown into a national, award-winning Architecture, Engineering, and Consulting firm powered by a team of passionate employee-owners. 


Along with the remarkable expansion and continuing evolution of LDG as a company, we are reimagining how we tell our story and taking the opportunity to evolve the visual identity of our brand. We have refreshed our original logo, website and more with an updated icon and colors that are a new way to express who we are and to symbolize our energy and momentum. This evolution expresses our goal of growth with intention and integrity – while remaining true to the core values that have guided our work for more than 30 years. Today marks the beginning of a new chapter in our story.  

“We’re excited to reveal to end result of the ‘fresh look, same values’ journey we embarked on to elevate and energize our brand,” said Chief Marketing Officer Ashley Heinnickel. It’s an appearance that honors not only the strong foundation we started with, but also the incredible growth we’ve experienced and the aspirations we have for even further expansion. We invite you to rediscover LDG and how we can serve you.” 

What’s Next?  

We’re expanding our team, opening new offices, adding new offerings, and earning accolades for our hard work. From organizations both local and national in scope, we’re being recognized with awards and climbing the ranks of industry lists – but we are, and always will be, the same company at heart.