Larson Design Group Receives Marketing Excellence Award
Larson Design Group

The Zweig Group recently released the 2015 Marketing Excellence Award winners, naming Larson Design Group’s Daniel C. Baker 125th Anniversary celebration among the special event marketing award winners.

The Zweig Group’s Marketing Excellence Awards recognize effective marketing in the architecture, engineering, planning, and environmental consulting industry. A panel of marketing and industry professionals judged the entries on the basis of creativity and results achieved. Awards were presented at the 2015 Hot Firm and A/E Industry Awards in Boston, MA on September 3rd.

The recognized event was an after-hours celebration in conjunction with the Beaver County Chamber of Commerce for Daniel C. Baker Associates’ 125th anniversary. Larson Design Group acquired the family business of four generations in 2014. The event highlighted the history of the firm and set the groundwork for a transition to Larson Design Group.

In addition to celebrating the 125th year of business, the party provided an opportunity to showcase the firm’s archives — a collection of land surveys, photos, and documents dating as far back as 1890. Jillian Ibbs, marketing coordinator and planner of the event, stated that she enjoyed finding creative ways to display the artifacts and ensure that they were protected during the celebration. The archives were presented for donation to the Beaver Heritage Foundation during the event.

“The Bakers embody qualities that you don’t see very often — their success is expressed in a quiet humility that doesn’t demand recognition. But, they’ve given a lot to the Beaver area and being able to provide a spotlight for their unsung contributions was a real pleasure,” said Ibbs.

Materials submitted for the contest included a save the date postcard featuring a photo of Daniel C. Baker, Jr. (third generation owner) throwing out the first pitch at the dedication of Hardy Field in 1964, invitations in the style of a telegram reflecting the archival telegrams on display at the party, and favors including custom printed stemless wine glasses and custom molded chocolates.

“Everyone came together to celebrate and preserve Daniel C. Baker Associates’ legacy as the oldest continually operated engineering firm in Pennsylvania,” said Jennifer George, marketing manager, “we are honored to be recognized by the national leader in business performance for the A/E industry.”

About Larson Design Group: Larson Design Group (LDG) is an engineering, architecture and survey firm, headquartered in Williamsport, Pennsylvania. LDG is a growing, employee-owned company teaming with clients to provide responsive, innovative solutions to facility, transportation, land development, and environmental needs.

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