Larson Design Group Marketing Receives SMPS MCA Award

Larson Design Group’s marketing efforts were recently recognized by the Society of Marketing Professional Services (SMPS) at the 2011 Marketing Communications (MCA) Awards, held August 24-26 at the Build Business conference in Chicago.

Larson Design Group placed first as the only firm to win in the category for Target Marketing for a brochure targeted to midstream services within the natural gas industry. The brochure’s unique design has fit into communicating multiple applications including brand architecture.

“Smart firms must cut through the clutter, bringing clarity to their firm’s story through simple, effective design,” noted Amanda Dalla Piazza, Marketing Manager. “Our recognition was the culmination of ideas in [our] department, molding textual and visual communication into a useful piece that has true longevity.”

The MCA Awards program is the most recognized in the design and building industry that honors excellence in marketing communications by professional service firms. Competition is open to SMPS members and nonmembers across the globe.

Learn more about SMPS and the MCA Awards

Larson Design Group’s marketing was also recently recognized by Zweig White, a business management consultant to A/E industry firms, by placing second in the Target Marketing category for the same brochure, in the 2011 Zweig White Marketing Excellence Awards.

Larson Design Group is a growing, multi-disciplined brand architecture, engineering, and surveying firm, providing innovative design solutions for the private and public sectors. Our staff has diverse knowledge in environmental systems, energy, surveying, site development, structures, transportation, and inspection. Headquartered in Williamsport, other offices include Selinsgrove, Bloomsburg, Lititz, and Bethel, Pennsylvania, and Corning, New York.

For more information, please email us at marketing@larsondesigngroup.com.